Infinity Publishing’s 10th Annual Express Yourself…™
Gathering of Authors
Friday, September 25 – Sunday, September 27, 2009
Park Ridge Hotel and Conference Center, Valley Forge, PA
From our first very successful Authors' Conference, Infinity Publishing has assembled noted publishing professionals. We extend invitations to presenters who are directly involved in originating and developing new concepts in book publishing, distribution, and marketing. We invite presenters who will gladly invest time in talking individually with conference attendees about their books. We rarely have a banquet head table so you might find yourself enjoying a meal while talking informally with a presenter or keynoter seated across the table from you.
Yes, we do have several presenters who are invited back each year because they continue to have exciting new concepts to share. Many of these concepts are presented for the first time, using Infinity's annual Express Yourself...™ Gathering of Authors as a platform to explain insightful developments of book marketing ideas and expanding avenues for distribution. All of our presenters are very familiar with ever-evolving publishing models, so you won't hear a rehashing of "how it was always done" stuff. The publishing business is changing in ways that benefit authors, and our presenters are in touch and in tune with the trends that are reshaping the book publishing industry today.
We are always on the lookout for potential presenters with fresh ideas that will provide direct benefits to attending authors. However, we avoid those with big egos who demand high honorariums, in favor of maintaining an affordable registration fee for participants. As always, our goal is to assemble a highly diverse group of publishing experts who will provide participants with timely, accurate, and exciting information on how to promote and market their books more successfully.
Speakers and Presenters |
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Dan Poynter is an author of more than 102 books, has been a publisher since 1969 and is a Certified Speaking Professional (CSP). He is an evangelist for books, an ombudsman for authors, an advocate for publishers and the godfather to thousands of successfully-published books. His seminars have been featured on CNN, his books have been pictured in The Wall Street Journal and his story has been told in US News & World Report. The media come to Dan because he is the leading authority on book publishing. Dan travels more than 4,000 miles each week to share, inspire and empower writers, publishers and professional speakers through keynotes and seminars. Some of his books are Writing Nonfiction, The Self-Publishing Manual, The Skydiver's Handbook, The Expert Witness Handbook, and The Older Cat. Dan shows people how to make a difference while making a living by coaching them on the writing, publishing and promoting of their book. He has turned thousands of people into successful authors. His mission is to see that people do not die with a book still inside them. See his Para Publishing website at http://ParaPublishing.com |
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Brian Jud is an author, book-marketing consultant, seminar leader, television host as well as founder and president of Book Marketing Works, LLC. Brian created Book Central Station (www.BookCentralStation.com) where publishers can find rated lists of suppliers to help them publish and market your books. Brian is the author of Beyond the Bookstore (a Publishers Weekly book) and The Marketing Planning CD-ROM describing new ways to sell more books profitably to special-sales buyers. He is also the editor of the Book Marketing Matters newsletter on special sales topics. With Netsuite, he developed and introduced the Special-Sales Profit Center, the web-based, targeted-marketing system that helps deliver incremental sales and profits. Brian is the author of the Proven Tips for Publishing Success series of eight books published by R. R. Bowker. He has also written and self-published five books on career transition that are distributed internationally. Brian is the host of the television series The Book Authority and has aired six hundred and fifty shows. In addition, he is the author, narrator and producer of the media-training video program You're On The Air. He also wrote and published the books It’s Show Time and Perpetual Promotion. These describe techniques for authors to get on and perform on television and radio shows. |
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Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. Her company researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour. Penny began her career in the publicity, book marketing, and literary field over 15 years ago. During that time she has been an author, freelance writer, publicist, and instructor. She has been instrumental in creating several highly successful marketing and publicity campaigns for author events and book launches. Penny is also President and CEO of Author Marketing Experts, Inc. and has developed and implemented countless marketing and publicity strategies. She has worked with such high profile clients as world renowned psychic and ghost buster, Jane Doherty, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot "9" from Christie's New York ). Her clients have been featured in USA Today, The Wall Street Journal, The Today Show, The Bridal Guide, National Public Radio, MSNBC, and many others. Penny's diverse background enables her to bring a multitude of talents to the table as well as a myriad of marketing techniques. Penny recently signed a three-book deal with mainstream publisher Morgan James Publishing to re-release From Book to Bestseller and Get Published Today as well as publish her upcoming book, Striking Internet Gold. Penny is Editor for the e-newsletter "The Book Marketing Expert," which has a subscriber base in excess of 4,000. Penny successfully marketed her first book, The Cliffhanger, which was released in 2000. After a strategic marketing campaign, it soared up the ranks at Amazon.com and held the #1 spot for three months. Her most recent book, From Book to Bestseller, has been called "the roadmap to publishing success." You can visit her web site at www.AMarketingExpert.com |
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Tonya M. Evans, is Assistant Professor of Law at Widener University School of Law (Harrisburg campus) and an attorney specializing in the areas of entertainment law (literary, music and film), intellectual property (copyright and trademark), estate planning, and municipal finance. She is a nationally recognized speaker who presents to various audiences regularly on publishing and intellectual property law and estate planning issues. She is also a former Chair of the Pennsylvania Bar Association Sports, Entertainment and Art Law Committee, and has served as an adjunct professor of copyright, publishing and licensing at York College of Pennsylvania. Tonya, known affectionately as "Lawyer by Day, Poet by Night" is also a performance poet and writer, and the author of numerous books, including Contracts Companion for Writers, Copyright Companion for Writers, Literary Law Guide for Authors: Copyright, Trademark, and Contracts in Plain Language, Seasons of Her and SHINE! Her short story, Not Tonight appears in an anthology titled Proverbs for the People, published by Kensington. Tonya attended Northwestern University on a four-year tennis scholarship, and thereafter she competed on the women's professional tennis circuit and played most notably in the US Open, Virginia Slims of Philadelphia, and Lipton in 1993. Thereafter, she attended Howard University School of Law on an academic scholarship, served as Editor-in-Chief of the Howard Law Journal and graduated with honors. Tonya now time spends her in Philadelphia and Harrisburg and is a member of Alpha Kappa Alpha Sorority, Inc. Visit Tonya at www.LegalWritePublications.com or her award-winning |
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Jeniffer Thompson is president of Monkey C Media, a full design house offering web and print design services. Monkey C Media is known for their innovative designs and unparalleled website creation and makeover programs. Mrs. Thompson is also a freelance lifestyle writer in the San Diego area; she has worked in the publishing industry for more than 12 years and offers consulting services for authors and Web site analyses. She is the author of Website WOW: How to Turn Your Website into Your Most Powerful Marketing Tool. For more information, visit Monkey C Media at www.monkeyCmedia.com. |
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Melanie Rigney is the owner of Editor for You, an editing and evaluation service that is proud to count Dan Poynter and many Infinity authors among its more than two hundred clients since the business's inception more than three years ago. Melanie was the editor of Writer's Digest magazine for five years and earlier in her career served as managing editor of Advertising Age magazine. She also worked for Thomson Financial Publishing, Macmillan Computer Publishing, and United Press International. Her memoir, currently titled The Apostles He Sends, will be released in October by Liguori. She lives in Arlington, Virginia. | |
Participating Professionals |
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Photographer Chad Thompson will be offering professional headshots at this year’s Express Yourself Author’s Conference in Valley Forge. Thompson has an eye for detail and a command of lighting that gives him the ability to show his subjects at their very best. Thompson shoots professionally for Outdoor and Lifestyle magazines in California, Arizona and Oregon. He is also a co-founder of Monkey C Media a full-service design house offering web and print design, and photography services. Monkey C Media is known for their innovative designs and unparalleled website creation and makeover programs. For more information, visit Monkey C Media at www.monkeyCmedia.com and Chad Thompson at http://artcrisis.org. |
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Award-winning writer/artist Judith Trustone, is the Director of Sagewriters, which has so far published seven books of literary merit written by prisoners, families, victims, advocates and progressive Corrections professionals. Her “Healing with Words” model is a powerful tool for organizations. Judith designs “Justice” programs for high schools and also hosts an internet radio show, “Healing Justice.” |
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LinDee Rochelle, lifelong poet and essayist, found motivation in a 1994 magazine article, “Writing Life Begins at 40.” After raising twin boys, she took that statement to heart and drew on her early, academic journalism background to solicit writing for regional magazines, and created Penchant for Penning, a writing/editing/public relations service (www.PenchantForPenning.com). Thriving on versatility, Rochelle’s diverse articles have featured antiques, food, off-road recreation, architecture, and business. LinDee went on to found Women Writers of the Desert, which evolved into the online source, Women Writers Worldwide (www.WomenWritersWorldwide.com). Rochelle co-edited Love in Bloom, the writers’ club anthology (Infinity, 2005) and began working in publishing, assisting both emerging and established authors. Unique people-jobs such as Desert Jeep Tour Driver, Commercial Photographer for San Diego Harbor tours, and Media Supervisor for the Arizona State Fair continue to fuel her imagination, blending keen observational skills and insights with inherent talent and natural curiosity. Rochelle’s dance instructor mother instilled in her a love for the arts and nurtured her on stage and off from the tender age of three. “I write,” says Rochelle, “with a general love for all that is beautiful in life and a specific interest in painting a picture with words. I invite readers to follow my adventures and explore them on their own terms.” Rochelle’s writing perspicacity may have waned had it not been for a creative mother, complete with egg carton lamps and a penchant for the metaphysical. Education is certainly not all academic... |
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Gathering of Authors Co-Directors |
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John F. Harnish John’s involvement in various aspects of creating, writing, publishing, and marketing spans over four decades—from letterpress to high-speed digital presses. His work has been successfully self-published, traditionally published, and most recently he’s authored three books published under author-originated publishing agreements. He is currently working on My Book’s Published – Now What Do I Do??? scheduled for release soon. John enjoys a life long love affair with the creative process and thrives on a creative challenge. His magic smart paper from eons ago is in advertising design. As a Marketing Consultant, Harnish was involved in start-up operations and new product introductions such as ATMs and the Pulsar watch. After completing his service in the US Air Force he did free-lance commercial art and grew a client base to support an advertising design firm he started in 1967. John is the recipient of several awards from the Philadelphia Direct Mail Club, as well as the prestigious Gold Mail Box from the Direct Mail Association – now the Direct Marketing Association. He developed creative campaigns to launch the first Pulsar digital watch and first use of the ATM. As Special Projects Director of Infinity Publishing, John initiates innovative programs and negotiates enhanced distribution, and writes the monthly Authors’ Advocate Newsletter and the Authors’ Gazette. He is co-director of Infinity’s annual “Express Yourself…” Authors’ Conferences. He is a popular speaker and a noted expert on the POD/A-OP revolution gaining in popularity in the publishing industry and wide acceptance with booklovers.
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